Strategic Planning (Tourism Focus) Continued Essay - 1

Strategic Planning (Tourism Focus) Continued - Essay Example Masdar City, Masdar Power, Masdar Carbon, Masdar Capital and Masdar Institute (Masdar-b, n.d). This paper will attempt to deal with the company’s Masdar City as this unit is engaged in infrastructural development that lead to the growth of the travel and tourism industry. This unit strives to develop a â€Å"global clean-technology cluster† called Masdar City which is situated â€Å"17km from downtown Abu Dhabi† (Masdar-c, n.d.). Masdar City can be developed as a major tourists’ destination. The company is aiming to develop this city backed with renewable energy and it is well designed with 40,000 residents. The primary essence of the Masdar City is on innovative technologies through R&D. United Arab Emirates (UAE) is now focusing on its tours and travel industry. The UAE Government has aimed to develop its important cities as a popular tourist attraction. For example, in Dubai, the leisure and hotel industry has grown significantly. The travel and tourism industry of Masdar City has a direct competition with Dubai. Moreover, other Gulf countries like Saudi Arab, Kuwait, and Oman etc are also trying to develop their travel and tourism industry. On the other hand, Middle East courtiers like Egypt are major tourist destinations and they are the major competitor of Masdar City in travel and tourism industry (Deulgaonkar, 2011). Tourism and travel industry primarily belong to global market as it targets entire global population. Therefore, the competition in travel and tourism industry is very high. The Masdar is highly respectable company of UAE and it has developed a higher corporate image in the market. The company is a focus-point for the entire nation as it is one the most developed renewable energy company. It has been continuously working for the development of the entire country especially for Abu Dhabi. One of the major tools for the company is its communicational and promotional activities. Its corporate website