PG Corporate Social Responsibility - 5660 Words

1. PG company review Procter Gamble Co. is a Fortune 500 American multinational corporation. This company headquartered in USA - Downtown Cincinnati, Ohio. Few numbers indicate this company size, influence to the world and at the same moment to the world’s society. PG holds 22nd position in Fortune 500 companies list by their revenues (which are approximately 79,697.0 million dollars). PG market capitalization is bigger than many countries GDP. Furtermore PG profit is 13,436.0 million dollars, when in comparison number one Fortune 500 company Wallmart has just a â€Å"littleâ€Å" bit bigger profit of 14,335.0 million dollars. This company serves to the customers to more than 180 countries. Even at Baltic states is sold more than 7 millions†¦show more content†¦New markets are the tool to maintain organic growth and to satisfy shareholders. Despite this observation, it looks like PG has big interest in conquering new markets and it stands in Prime stage. PG strongly focuses on innovations Prime stage companies have huge interest on innovations. While Aristocracy companies otherwise – very little. In 2010 years Business week â€Å"Top 50 most innovative companies 2010† list PG took 25th place (what is more in 2009 years it held 12nd place) between Worlds most innovative companies. This achievement clearly shows how much importance in PG business is given to innovations and how successfully this company is managing their innovations system. As PG in their 2010 annual report says – â€Å"Company sees innovations as a heart of company success†. Interesting fact is that in 2000 years PG came from RD model to CD (Connect and Develop) model. That moment PG CEO A.G Lafley saw that PG can’t maintain organic growth of 4 to 6 % it needed. And he thought that most important aspect which can help is innovations. PG discovered that many important innovations are being done in small and mid-size entrepreneurial companies, University and government labs or by individuals. So in 2000 PG CEO A.G Lafley challenged to reinvent innovation business model. And the new Connect and Develop model works successfully: †¢ 35% of new products in market have elements that originated from outside PG (up from about 15% in 2000) †¢ 45% of the initiativesShow MoreRelatedUnilever Vs P G1035 Words   |  5 Pages1. When comparing and contrasting the two consumer goods companies, Unilever and Proctor Gamble (PG), there are some subtle similarities and differences of their Corporate Social Responsibilities. At first glance while reading the Harvard Business Review Unilever Case, it read that Unilever created their own strategy of creating the Unilever Sustainable Living Plan (USLP). With this plan Unilever insisted on using, this was for them to be environmentally friendly. 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