Sony Company The Company - 1727 Words

Introduction Sony Corporation is referred to as Sony. It is a Japanese multinational company. The Sony Company was found by two Japanese men. They found it on 7th may, 1946. They invent the different products which complete the needs of people. Sony Company is formed and grows day by day. Sony has the ability to complete the needs of people and improve the technology. Sony has four segments that are electronics, motion pictures, music and financial services. Now Sony makes one of the big global entertainment companies in the world. The company’s slogan is Be Moved. It makes the variety of products around the world. â€Å"How the company meets the challenge of change† will be determining its future success. Sony is formulated mobile communications, game network services, home entertainment, devices, music, financial services etc. http://yanyong91.blogspot.co.nz/2011/02/introduction-of-sony-company.html Need of study There is no doubt Sony is well-reputed multinational company that sells high-quality products. But the present data reveals that the company is losing its popularity and customers as compared to other companies like L.G, Samsung. So it is important to know about the organisation to find out the current position in market as well as understand all the facts of the organisation. The main goal of the study is to conduct a survey to find the weaknesses and threats of the organisation to complete the assignment. The survey I will consistShow MoreRelatedSony : An Interesting Company938 Words   |  4 PagesSony is an interesting company. Today it is much known for its invention such as, PlayStation or the Walkman. But Sony just as small as any other company. 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